My story
I came to product design the long way. Architecture first, then strategic design, now product. Each one taught me something I still use, but honestly, the throughline isn't the path. It's the curiosity.
I'm interested in people. How they live, what they reach for, why some things become part of a life and others don't. I grew up around a family business, so I think about whether things earn their place. I trained as an architect, so I think about how they feel and how they age. Product design is just where those interests landed.
I'm still learning. That's probably the most honest thing I can say about the work.
Beyond design
Outside of work, I enjoy cooking Indian and Thai food, hosting friends, and occasionally putting together a game night. I like staying active through fitness and sports, and I can get a little competitive when there’s a score involved.
I enjoy traveling and learning about different cultures, and I’m usually thinking about the next place I’d like to explore. I also like taking photos of everyday moments and the people around me.
Design is what I do professionally, but these experiences shape how I stay curious and how I see the world.
Work experience
Oct 2022 — Present
Berlin, Germany
Deutsche Telekom
Experience Designer II · Promoted from Level I
Designing at Europe's most valuable telco, across enterprise platforms and consumer products reaching 200M+ customers. Led 0 to 1 UX strategy for a new security vertical across three markets, redesigned core journeys for 10,000+ agents, and currently building a new insurance experience from scratch.Selected for the Telekom Talent Program 2025/26 — a highly competitive initiative for high-potential employees across the global group.
Lollypop Design Studio, India
Associate Senior UX designer
Designing at Europe's most valuable telco, across enterprise platforms and consumer products reaching 200M+ customers. Led 0 to 1 UX strategy for a new security vertical across three markets, redesigned core journeys for 10,000+ agents, and currently building a new insurance experience from scratch.Selected for the Telekom Talent Program 2025/26 — a highly competitive initiative for high-potential employees across the global group.
Future Urban Living
Strategic design Intern
Translated complex research into prototypes and long-term roadmaps for global tech clients designing for circular economy services.
Architectectural designer
Freelance
Led end-to-end design and project management for residential and commercial developments. Translated client briefs into built spaces, managing technical constraints and multi-disciplinary teams from concept through to site execution.
Education
Politecnico di Milano
Masters of Strategic Design
Studied the intersection of design, business strategy, and futures thinking. Learned to read organisations, map opportunity spaces, and design for the future state rather than just the present problem.
Measi Academy of Architecture
Bachelor of Architecture
Five years learning to design for people and context. Built the foundation of spatial thinking, attention to detail, and end-to-end execution that still shapes how I approach every product problem.
Recommendations
What the people I've worked with say.
Adiy combines strong UX design with a deep understanding of product – from the initial idea through to implementation, always with a clear focus on the user and what truly matters.
What sets him apart is his clarity, his proactivity, and how naturally he collaborates. He brings in his own ideas, challenges things constructively at the right moments, and is an important and highly valued member of the team.
I have always greatly appreciated working with Adiy and would welcome the opportunity to collaborate with him again anytime.
Benjamin Altevers
Senior Principal Designer at Deutsche Telekom
Adiy was always mature in his decisions, hard working and always brought fresh ideas and perspectives to the table. He has always been someone I can count on to take sound judgements. During his time in my team, he managed to work on big projects and deliver work with ease due to his above qualities. The clients he worked with always had good things to say about him and he never defaulted on quality or deadlines. He has handled one of our largest projects with 10+ designers on it.
I’ve always put a premium on quality of work and dedication among my team members and Adiy never failed to deliver. Adiy is a delight to work with and I wouldn’t hesitate to hire him again.
Adesh Bhansali
Head of Product Design at Loco ( Ex Design lead at Lollypop Design Studio)