Adiy Bin Yunus
I'm a product designer with a background in architecture and strategic design. I work across enterprise systems and large-scale consumer products, and I care about the full arc of a problem, from early framing to shipping things that actually hold up at scale.
I'm comfortable in ambiguity, and I tend to bring structure to spaces that are still taking shape.
Lately, I've been exploring how AI can genuinely improve how we work and what we build, not just as a feature, but as a shift in the process itself.
My story
I came to product design the long way. Architecture first, then strategic design, now product. Each one taught me something I still use, but honestly, the throughline isn't the path. It's the curiosity.
I'm interested in people. How they live, what they reach for, why some things become part of a life and others don't. I grew up around a family business, so I think about whether things earn their place. I trained as an architect, so I think about how they feel and how they age. Product design is just where those interests landed.
I'm still learning. That's probably the most honest thing I can say about the work.
Beyond design
Outside of work, I enjoy cooking Indian and Thai food, hosting friends, and occasionally putting together a game night. I like staying active through fitness and sports, and I can get a little competitive when there’s a score involved.
I enjoy traveling and learning about different cultures, and I’m usually thinking about the next place I’d like to explore. I also like taking photos of everyday moments and the people around me.
Design is what I do professionally, but these experiences shape how I stay curious and how I see the world.
Work experience
Oct 2022 — Present
Berlin, Germany
Deutsche Telekom
Experience Designer II · Promoted from Level I
Designing at Europe's most valuable telco, across enterprise platforms and consumer products reaching 200M+ customers. Led 0 to 1 UX strategy for a new security vertical across three markets, redesigned core journeys for 10,000+ agents, and currently building a new insurance experience from scratch.Selected for the Telekom Talent Program 2025/26 — a highly competitive initiative for high-potential employees across the global group.
Lollypop Design Studio, India
Associate Senior UX designer
Designing at Europe's most valuable telco, across enterprise platforms and consumer products reaching 200M+ customers. Led 0 to 1 UX strategy for a new security vertical across three markets, redesigned core journeys for 10,000+ agents, and currently building a new insurance experience from scratch.Selected for the Telekom Talent Program 2025/26 — a highly competitive initiative for high-potential employees across the global group.
Future Urban Living
Strategic design Intern
Translated complex research into prototypes and long-term roadmaps for global tech clients designing for circular economy services.
Architectectural designer
Freelance
Led end-to-end design and project management for residential and commercial developments. Translated client briefs into built spaces, managing technical constraints and multi-disciplinary teams from concept through to site execution.
Education
Politecnico di Milano
Masters of Strategic Design
Studied the intersection of design, business strategy, and futures thinking. Learned to read organisations, map opportunity spaces, and design for the future state rather than just the present problem.
Measi Academy of Architecture
Bachelor of Architecture
Five years learning to design for people and context. Built the foundation of spatial thinking, attention to detail, and end-to-end execution that still shapes how I approach every product problem.